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Gay Jean Jacket: Revealing Rainbow Colors After Several Washes
(Blogmensgo, gay blog of November 3, 2016) ßetabrand is planning to soon commercialize a denim jacket with hood that slowly reveals rainbow-colored threads after washing. This crowd-funding project was launched on November 1st, 2016 and is hoping for the same success as the Gay Jeans 2.5 years ago.
The designer Steven B. Wheeler had developed the Gay Jeans for ßetabrand in March 2014. Its indigo color fades out after several washes and reveals fibers in rainbow colors (see our article). ßetabrand (or Betabrand) had instant success with these jeans, and the preorders surpassed the expectations in a short time.