Jul 152013
 

(Blogmensgo, 15 July 2013) The wedding industry employs 800,000 people and weighs 51 billion per year in the United States, according to a study published by IBISWorld March 2013 (fees apply ). The emergence of marriage between persons of the same sex will likely boost this lucrative business.

"It pleases me, your face more-rich-a-straight ..." © Blog.theknot.com.

“It pleases me, your face more-rich-a-straight …” © Blog.theknot.com.

Two days after the historic verdict of the Federal Supreme Court of the United States (see our article of 26 June 2013 ), the gay magazine The Advocate and The Knot - leader in the wedding industry in the United States – published the results a survey conducted jointly with U.S. LGBT couples. Where there is, compared to heterosexual couples, consistent and sometimes surprising innovations (I will return in detail in my article tomorrow).

The Knot were surveyed last year some 17,500 couples in the United States, including lesbians and gay couples. The results of the annual survey for 2012 show some significant differences between the average of that of straight couples and same-sex couples.

Expenses related to marriage are on average 28,427 dollars (2012 figures), not to mention the honeymoon. If LGBT couples invite fewer people than in heterosexual marriages, they spend more money for marriage both globally and for each guest. And those LGBT couples are more affluent than their heterosexual counterparts households.  (All perfectly contestable assertions, cf. my comment.)

Anyway, The Knot has not waited for the verdict of June 26 to exit two glossy brochuresdedicated to lesbians and gay marriages.

Many commercial companies leading woo also candidates for LGBT marriage. The item that I use as source gives a good overview.

Anyway, gay marriage seems indeed likely to stimulate the local economy. The Williams Institute amounted, in a 2009 study that the legalization of gay marriage in New Jersey would bring some $ 15.1 million of additional revenue to the state.

Also in 2009, the city of New York had calculated that the wedding ceremonies LGBT inject $ 200 million over three years in the coffers of the city. Direct benefits in the short term (hotels, restaurants), but probably also in the longer term (branding).

Comment. The survey conducted last year by The Knot takes into account that the celebrations that uses a specialized company. Actual averages are necessarily much lower than the figures of the survey, as many couples do not have the means to use an assembler.

LGBT couples are generally wealthier and more extravagant for their wedding ceremonies? Not so sure. The Knot seems to have forgotten a major methodological bias.

No matter, as suggested above, the least affluent couples have not been considered. We assume that this bias applies to all couples, regardless of their sexuality.

Much more controversial is the bias on the body of gay and lesbians couples surveyed. And this for several reasons.

First a double geographical reason. LGBT couples who marry in the United States can not do that in a dozen states. Which, roughly speaking, are not the poorest of the Union (too lazy to check, but I bet my hair cut that income per capita in Idaho has nothing to do with that of Massachusetts). It is therefore logical to see richer than the national average in the United States where couples.

And when LGBT couples are forced to marry in a State other than that in which they live (as will Chris Rovzar , editor of Vanity Fair in September 2014) they are often forced to cut back on the number of guests.

Greater overall expenditure by LGBT couples for their wedding? The explanation is partly, I think, in the chronology of events. In most states of the Union, the legalization of gay marriage is very recent. While heterosexual couples have had a lifetime to prepare for their nuptials, gay and lesbians couples can not reasonably think that since that legalization. LGBT couples who have married since then, with so little time to really prepare for it, are those who could afford to invest financially unprepared. In other words, the more affluent couples.

Only a similar study with a sufficient down time will deliver numbers less tied to the whims – favorable – the nuptial news.

This article has been translated from our French blog, to view the original, click here.

Philca & Matt / MensGo (via Business Week June 28, 2013)

 

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